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    Sung Chang Named Chief Creative Officer Of MRM//McCann East

    By SHOOTUpdated:No Comments1649 Views
    Sung Chang

    Sung Chang, formerly executive creative director at AKQA, has been appointed chief creative officer of MRM//McCann East.        

    Chang has over 18 years of advertising and design experience leading creative, building new practices and departments, and helping brands and agencies embrace and integrate digital. In addition to his extensive digital experience in platform, mobile, UX and social, he has successfully developed TV and print campaigns as well as new product design and innovations.

    Prior to AKQA Chang was SVP and executive creative director at Ogilvy & Mather for Nestlé, Motorola, American Express, Castrol, BP, Cisco, SAP, DuPont, Metlife and Yahoo! He began his career pioneering interactive TV at NBC Television and has built mobile apps, payment systems, interfaces and experiential installations for Sony, Nike, Kraft and Time Warner. He has taught at Columbia University and the Miami Ad School and teaches currently at the School of Visual Arts.

    Rob Reilly, global creative chairman, McCann Worldgroup, said, “Integrating all of the unique offerings of MRM with all of the other McCann Worldgroup agencies is an insanely challenging job. That’s why you hire somebody smarter and more talented than yourself. Sung is both of those things.”

    Category:News
    Tags:McCann WorldgroupMRM//McCann EastSung Chang

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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