Award-winning editor Gene Tulchin, known as Geno to his friends, family and clients, passed away suddenly on Sunday, October 18. He was 57.
Geno was a gifted and talented video editor, equally adept at video effects, graphics, and audio mixing, as well as a technical mastermind, building and maintaining state-of-the-art editing facilities.
He worked at some of the top edit houses in NYC including Rhino Edit, Betelgeuse, Empire Video and was most recently sr. editor and chief technical officer at Avalanche Creative Services, a boutique advertising firm. Geno’s career in video editing originally started at Tulchin Studios, where he worked with his father, Hal Tulchin, a commercial director, on national spots for a wide range of clients including Estee Lauder, Revlon, IBM, and Burlington Coat Factory. Geno won numerous awards for editing through the years, including Telly, Monitor, Advertising Women of New York, and New York Festivals honors.
Geno’s took most pride, however, in his two greatest productions, his children Jason and Aiden. He was an exceptional father, who was present for his children always, no matter what his work schedule entailed.
Geno had an amazing ability to help others, and was a great friend to many. He also had a biting wit and sense of humor.
Geno leaves behind his devoted children, Jason and Aiden Tulchin of Somers, NY, his loving sister, Ava Seavey of Milford, NJ, half sister Tomkins Cove of NY, Sasha Tulchin of Brooklyn, NY, his niece Kelsea Seavey of Milford, NJ and NYC, and his father, Harold Tulchin of Bronxville, NY. Geno also leaves assorted friends, business associates, and clients amassed during his career over the decades.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More