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    Sponsored Profile: Tröll Pictures

    By SHOOTUpdated:No Comments3076 Views
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    As part of our Directors Issue mix, here is a sponsored profile in which Tröll Pictures’ Peter Steinzeig discusses recent projects from the company’s directors, and the challenges facing him and his shop in an ever evolving marketplace.
     

    Peter Steinzeig
    Executive Producer
    http://trollpictures.tv

    Q#1) What project or accomplishment has been most significant for your company this year and why? Please include some info on the directors from your company on the project.

    The Snorri Bros. (yes, the originals) just wrapped a shoot for LEGO out of Isobar Boston.  It was an opportunity to team up with Brickyard VFX whose owners are also involved with Tröll.  While Tröll has the freedom to work with any VFX company, the streamlined, efficient manner of working with Brickyard is great.

    Also, something we are very excited and proud of is bringing on Natalie Johns, Director.  Her work has a purpose, not something we can always say.  Currently, in addition to commercial projects, Johns is in development on a documentary with John Legend’s #FREEAMERICA initiative.  I encourage everyone to get to know her. 

    Johns is an award-winning, Emmy nominated filmmaker whose compelling and socially conscious work spans live entertainment, documentary, and branded content.  She is a fresh face in the commercial world, and is a diverse talent with strengths across so many categories.

    Q#2) What are the biggest challenges facing the production/post industry today and how has your company evolved to meet those challenges?

    One big issue or challenge for me is finding uniqueness and diversity.  How can a company differentiate itself during the most competitive time in the history of this business?  There can be 300 reel submissions for one project. 

    So it’s not just about bringing in directorial talent but bringing in talent that is unique and diverse.  People will hopefully say that Tröll has a viewpoint that Brands and Clients can appreciate.

    And the elephant in the room….We all know budgets are tight.  So, our plan is to keep the Tröll roster small and really be able to focus on the directors’ careers and the jobs that we are producing. I think this approach will always allow us to exceed Client expectations.  Tröll is set up to respond to what the Agencies need, have perceptible solutions and a turn key, under one roof option.

    Category:Director Profiles
    Tags:Natalie JohnsPeter SteinzeigSHOOT Sponsored FeatureThe Snorri BrosTroll Pictures



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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