PRETTYBIRD has signed filmmaker Jason Zada, who’s known for his immersive storytelling skills reflected in work for such agencies as Wieden+Kennedy, CP+B, Leo Burnett, Saatchi & Saatchi, RPA, Y&R and Grey.
Zada made his first industry mark upon opening his own agency Evolution Bureau (EVB) in 2000 which in the digital storytelling arena created memorable work such as “Elf yourself” for Office Max, an interactive viral website of dancing elves that attracted 194 million people in six weeks.
When Omnicom acquired EVB, Zada moved behind the camera to direct full time, joining Tool of North America to work for clients including Sony, Adidas, Goodyear, Old Spice, Sunny Delight, Sega and Showtime. “I just woke up and realized that I was most happy when I was on set,” Zada explained. “I had already started directing projects out of my agency so it felt like a natural transition.”
Zada quickly scored widespread success releasing the customized interactive video “Take This Lollipop,” work viewed over 150 million times to date, collecting D&AD and Emmy Awards as well as three awards at SXSW: Overall Best in Show, and first place in both the Experimental and Motion Graphics categories.
Zada is currently in post on his first full-length feature The Forest, a supernatural tale from the mind of producer/screenwriter David S. Goyer (Batman Begins, Batman vs Superman: Dawn of Justice). The film is also being exec produced by Lawrence Bender (Pulp Fiction, Reservoir Dogs and Inglorious Basterds).
“We are very excited to be working with a multi-faceted storyteller like Jason,” said Kerstin Emhoff, co-founder and president of PRETTYBIRD. “He is not only an award winning non-traditional creative, but now with his first feature about to be completed, he’s going to be a major force in any entertainment space.”
“I’m excited to be returning to advertising with PRETTYBIRD,” said Zada, back after a shoot in Serbia and Japan. “The film taught me so much, and I’m itching to get back into the commercial work. I’m intrigued to see what we can create together at PRETTYBIRD as our goals for the future are very much aligned. I’m looking forward to the journey ahead.“