WONGDOODY has hired Stacy McCann as its new sr. director of integrated production in Seattle. McCann will lead WONGDOODY’s new integrated department, managing print, broadcast, digital, and studio production teams in building content as one collaborative unit. She joins WONGDOODY from Creature Seattle, where she served as director of integrated production for four years, and previously spent eight years within WONGDOODY’s print production department.
“Advertising is constantly evolving, and formally establishing an integrated department will help us stay even more nimble in addressing our clients’ goals. I truly cannot imagine a better candidate than Stacy to lead this new initiative–she has a great vision for WONGDOODY, a proven track record with integrated production, and she brings out the best in everyone around her,” said Tracy Wong, chairman and co-founder, WONGDOODY.
“The boundaries in advertising are so fluid now that it makes more sense for agencies to pool their teams together rather than keeping them siloed based on discipline,” commented McCann. “WONGDOODY’s talent and size put us is in an excellent position to approach each project holistically and apply all of our best toolkits.”
McCann has produced award-winning work for clients including T-Mobile, Washington Mutual, Hewlett-Packard, and most recently led an integrated effort to rebrand the iconic Seattle Space Needle.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More