Director Paul Street, known for his body of noted automotive work, has joined The Traveling Picture Show Company (TPSC) for exclusive representation. Street was previously handled for spots and branded content by his company Streetlight Productions, which he continues to maintain for other projects.
Street comes aboard TPSC fresh off of shooting the latest Hyundai campaign. He has directed for a wide range of brands including Mercedes-Benz, Ford, Honda, Hyundai, Nissan, Snickers, Toyota, Subaru, Volvo and BMW. His work has garnered multiple BTAA, D&AD, Clio, Moondance Film, Midsummer Night and Berlin Bear Awards.
Street said he was drawn to TPSC’s roster of directors, production savvy, sales and career support. He also cited an affinity for company EP John Noble. “I believe I am set up to offer a segment of automotive experience to TPSC that fits well within the group,” assessed Street who said of Noble, “We speak the same language and have the same thoughts about the ever-shifting ad/film/content landscape today. For both established directors and newbies starting out, this kind of relationship with your executive producer is vital and key to communication moving forward.”
In the big picture, he feels TPSC is a roost where he can advance by keeping pace with a changing landscape. “Production continues to evolve, especially by the way we are presented with content and media. Content and technology is affected day to day. Brands want to evolve with this space and how it’s delivered and tracked. As filmmakers and creative thinkers, this data driven evolution goes hand in hand. We must progress with the times, continuing to get out there and develop ingenious ways to create content. Technology has affected every facet. It’s an interesting and exciting time to be a part of it and move forward.”
In addition to recently wrapping the Hyundai campaign, Street has completed his first film, Borderland, and has set up a web-based series of director interviews.
TPSC is represented by MoButler Reps in the Midwest, It’s Karen! on the West Coast, Asprodites Reps in the Southeast/Southwest, and Schaffer/Rogers on the East Coast.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More