Production designer Arad Sawat (A Tale of Love and Darkness directed by Natalie Portman), editor Jeff Castelluccio (Cardinal X directed by Angie Wang) and costumer designer Tracie Delaney (commercials and music videos) have signed with Dattner Dispoto and Associates (DDA) for representation. DDA has also booked the feature films Breakable You (director: Andrew Wagner) for its client, production designer Dara Wishingrad, and House Cat (director: Robert Logevall) for costume designer Patrik Milani….
RadiumOne, a global omni-channel programmatic ad buying platform, has appointed Brian Gardner to the newly formed position of director of Canada, heading up the company’s growing business in the region. The veteran sales exec will lead the RadiumOne Canada team from the company’s Toronto office. He will be responsible for generating strategic partnerships with agencies, trading desks and brand advertisers. Gardner has over 15 years of agency, publisher and programmatic partnership development experience, most recently as a sr. account executive at RocketFuel. Previously he held leadership and management positions at Real Media Group 24/7 and Yahoo Canada, among others. Additionally, he helped develop the supply side programmatic strategy for North America’s largest independently owned newspaper publisher, The Chronicle Herald. San Francisco-based RadiumOne builds software that automates media buying, making big data actionable for digital marketers. The company uses programmatic advertising to connect brands to their next customers by incorporating valuable proprietary data about behaviors, actions and interests demonstrated by consumers across web and mobile touch points. Using insights and data intelligence, RadiumOne helps marketers activate customer engagement in real-time with relevant and personalized offers, messages, content and ads across devices, locations and screens….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More