Wieden+Kennedy (W+K) has named Patty Brebner as director of integrated production. The newly created role will oversee all production disciplines across the Portland office, including: broadcast, interactive, art (production), business affairs, studio, and content services.
“The demand for content, the myriad storytelling platforms, and the need to produce quickly has changed our production realities. What hasn’t changed is our desire to tell rich stories and create effective work,” said Mark Fitzloff, executive creative director. “We realized we needed to reframe the production department internally.”
Added Fitzloff, “We were looking for someone with vision and objectivity to oversee every individual production discipline in the building, and then we realized we already had someone for the job–someone who has been working for or in the agency for nearly 20 years.”
Brebner joined W+K in 1996 as a broadcast producer working with clients Microsoft and Nike. In 2000, she was asked to serve as executive producer for JOINT, a postproduction house that, at the time, was a team of three consisting of an editor, assistant and admin operating independently, yet housed inside the W+K building. Today JOINT is a fully integrated creative post company–with offices in Portland and New York City–specializing in video content for TV, online, mobile, and live experiences. As managing director, Brebner’s professionalism and business acumen, as well as her ability to recruit and retain talent, has helped JOINT produce some of the industry’s most awarded work. Brebner spearheaded the expansion of JOINT to include high-caliber VFX and audio services. In addition to the work JOINT does for W+K creative work, JOINT’s roster of clients includes agencies, Fortune 500 advertisers, television shows (e.g. Portlandia), as well as a host of independent films. Additionally, Brebner oversaw W+K’s content production services department–an internal production support department responsible for W+K video productions, media asset management and the global W+K library.
“I love to make things, to build things, innovate, imagine and dream big. Production is a creative discipline at its core; there have never been more ways for production to support and express a creative vision,” commented Brebner. “Production is growing increasingly layered and complex, and technology is unlocking more ways to design and tell stories. I am thrilled to be at the helm during such an exciting time for W+K producers.”
