TBWAChiatDay has made three senior hires for its NY office: Josh Tavlin and Adam Wohl as global creative directors; and Natalie Puccio as group planning director. Tavlin and Wohl will report to executive creative director Matt Ian. Puccio will report to chief strategy officer Ed Castillo.
Tavlin joins TBWA after three years working as a freelance writer for BBDO, Publicis and Saatchi & Saatchi, among others. Before going freelance, he was with Momentum NY, where he was sr. VP, executive creative director, working on experiential initiatives, from interactive concerts and packaging to iPhone apps and interior design. Prior to Momentum, Tavlin spent 18 years with Ogilvy & Mather, where he started as a copywriter and rose to sr. VP, group creative director. Tavlin led creative for SAP and American Express International accounts, and was also a copywriter on global campaigns for IBM. His work has been recognized by Cannes Lions, One Show, Communication Arts, D&AD and The Effie Awards. He also serves as adjunct professor for Advertising for New Media at the Pratt Institute in New York City.
Wohl comes to TBWA from mcgarrybowen, where he was executive creative director leading creative for P&G, Marriott, United Airlines, Maserati and Verizon accounts. He was also instrumental in new business efforts, and was co-leader of the winning pitch for Intel. Prior to joining mcgarrybowen, Wohl led creative on the global Samsung account for Cheil USA. He also worked as a freelance creative director on the Wendy’s brand for Kaplan Thaler and on the launch of the Nike+ FuelBand for Wieden+Kennedy. Wohl is also the co-founder of MIR, an award-winning agency at the intersection of storytelling and technology that worked with many top-tier brands, including Coca-Cola, Amex, Unilever, LG, Kraft, Citi and Lexus. MIR was sold to Publicis in 2011 as part of the LBi/MRY acquisition.
Puccio returns to TBWA from mcgarrybowen, where she was group planning director for Verizon’s Branded Entertainment business, including NFL Mobile, INDYCAR and other entertainment properties. Prior to mcgarrybowen, Puccio was associate planning director at Team One, leading strategy and audience development for Lexus (RX, GX, LX, CT and Hybrid brands) and new business initiatives. She also spent nearly three years at TBWAChiatDay’s Los Angeles office as an account planner working on Pepsi, Call of Duty and The Grammys. Puccio began her career as a brand planner at Arnold in Boston.
With a record-breaking five business wins in the first five months of this year, TBWAChiatDay NY is staffing up across several new accounts including Travelers Insurance, Hearts On Fire and Pernod Ricard’s Kenwood Vineyards.
