SIM fortifies its East Coast presence, adds a top East Coast indie post facility to its network of companies; Post Factory expands resources
The SIM Group, a leading supplier of production and postproduction equipment and services to the motion picture and television industry, has entered into an agreement to merge with Post Factory NY, one of New York City’s largest independent providers of post services.
The move significantly enhances the SIM Group’s East Coast presence. The company’s Bling Digital unit recently opened a facility in Brooklyn, offering dailies, offline editorial and finishing services. Post Factory NY has two Manhattan facilities, consisting of 38,000 square feet, with more than 60 editing suites, two color grading suites, a DI theater and postproduction sound. Future plans call for further development of finishing services, both for feature films and dramatic TV series.
“It’s the perfect marriage to help us service the New York postproduction market,” said SIM Group CTO Chris Parker. “Our companies share a common culture that is customer-centric and service-focused. It’s the people at Post Factory NY who set it apart and that was what really attracted us to them.”
SIM Group CEO Rob Sim stated, “This addition will allow us to more effectively address the needs of clients on the East Coast and throughout North America. It provides a great path for both companies to grow and to offer a more comprehensive mix of services. We are very excited to welcome Post Factory NY to the SIM Group family.”
Post Factory, which will continue to operate under its current name and management, gains expanded resources and geographic reach through the ability to align with Bling and other SIM Group companies, including SIM Digital, PS Production Services, Chainsaw, Pixel Underground and Tattersall Sound & Picture.
Post Factory founding partner and CEO Alex Halpern said that his company, too, was seeking a path for growth. “We were looking for a partner who we felt understood our philosophy and roots and would help us accelerate our growth while preserving our culture,” he said. “We wanted a path to service our clients on the West Coast, without diminishing our presence at home in New York. As an independent company, that’s challenging. Now, we have not only gained a West Coast presence, but also an international presence. That will enable us to better service our clients working around the world. It’s fantastic.”
“The companies in the SIM Group have a great reputation,” added Post Factory COO Kim Spikes. “We are very excited to introduce our clients to them. We expect to find a lot of opportunities to share and collaborate between the East and West coasts.”
Post Factory’s clientele includes HBO, Fox, ITV and Paramount, as well as many independent producers. It has a strong record for supporting filmmakers in New York and beyond.
Caryn Horowitz, the company’s managing partner, said that the company hopes to deepen its relationships with filmmakers by tapping into the SIM Group network. She cited Bling Digital’s expertise in dailies processing as an example. “I found Sim’s facilities in Toronto and LA very impressive and the added services we can offer to our NY clients, with Bling’s skilled staff, really enhance and complement what we offer our customers,” she said.
SIM Group’s Parker added, “We’ve been thrilled by the rapid success of our Bling Digital office in Brooklyn. There has been tremendous demand. There is also growing need for our other specialty services such as the live events handled by Chainsaw. New York is unique in that it produces all types of programs including movies, TV series and live events, and our unique blend of services addresses that demand.”
Alongside the added physical resources, Post Factory’s Halpern said that he looks forward to being part of a larger creative team. “Both companies are very collaborative,” he said. “It’s exciting to have more resources and more brain power.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More