Hostage Films, home to director Ruben Latre and run by executive producer Melissa Beth, has landed East Coast commercial representation with indie reps Ann McKallagat and Drew Miller. Latre won Best New Director with three nominations in a single year at APCP Madrid, was featured in SHOOT’s 2011 New Director’s Showcase, and shortlisted at the AICP Show for Best Cinematography…..
Bicoastal Native Content has added veteran U.S. Hispanic market rep Alana Rothlein, owner of Envisionit, to its sales team. Rothlein, based in Miami, has been a longstanding resource for agencies such as ALMA, Conill, Latinworks, Lopez Negrete, Marca Miami, Zubi Advertising, Y&R and The Bravo Group. She has also secured top-tier directors for brands such as AT&T, Budweiser, Bud Light, Burger King, Chevrolet, Ford, MasterCard, McDonald’s, Modelo, Sears, Subway, Taco Bell, Toyota, Visa, VW, Wal-Mart and Wendy’s….