Creatives studio Heresy has signed directing duo SO & SO for their first U.S. representation. Comprised of Sue Anderson and Hoj Jomehri, SO & SO ushers projects from concept to completion. Their unique aesthetic can be seen in their stylized music video “All Day I Dream” for EDM act Lee Burridge as well as their work as a creative team on the Absolut Greyhound campaign starring Swedish House Mafia.
SO & SO worked with Heresy EP Melissa Larsen on “All Day I Dream” and now come on board the company. South African Anderson is a writer and has spent over 20 years as a creative director at such shops as TBWAHuntLascaris, Wieden+Kennedy Amsterdam, and TBWAChiatDay New York, later serving as executive creative director at CP+B LA. Iranian-born and Bay Area-bred Jomehri is a multi-talented art director with a diverse background as a developer, graphic designer, sound engineer and musician. He started off in the advertising industry at digital shop AKQA in San Francisco, moving on to spend the next several years as a creative director at TBWAChiatDay NY and CP+B LA. Outside of advertising, Jomehri is a DJ, regularly playing massively attended gigs around the world.
After over five years collaborating on projects at TBWAChiatDay and CP+B LA, Anderson and Jomehri officially joined forces as SO & SO this year.
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
The one rule to follow is that... Read More