Creatives studio Heresy has signed directing duo SO & SO for their first U.S. representation. Comprised of Sue Anderson and Hoj Jomehri, SO & SO ushers projects from concept to completion. Their unique aesthetic can be seen in their stylized music video “All Day I Dream” for EDM act Lee Burridge as well as their work as a creative team on the Absolut Greyhound campaign starring Swedish House Mafia.
SO & SO worked with Heresy EP Melissa Larsen on “All Day I Dream” and now come on board the company. South African Anderson is a writer and has spent over 20 years as a creative director at such shops as TBWAHuntLascaris, Wieden+Kennedy Amsterdam, and TBWAChiatDay New York, later serving as executive creative director at CP+B LA. Iranian-born and Bay Area-bred Jomehri is a multi-talented art director with a diverse background as a developer, graphic designer, sound engineer and musician. He started off in the advertising industry at digital shop AKQA in San Francisco, moving on to spend the next several years as a creative director at TBWAChiatDay NY and CP+B LA. Outside of advertising, Jomehri is a DJ, regularly playing massively attended gigs around the world.
After over five years collaborating on projects at TBWAChiatDay and CP+B LA, Anderson and Jomehri officially joined forces as SO & SO this year.