Director Eliot Rausch–whose work spans campaigns for such clients as Nike, Duracell, Starbucks, Google, Vans, Expedia, The Red Cross and Under Armour–has joined Stink USA. He had previously been repped by Uber Content.
Rausch cut his teeth as an editor before moving into directing full time, putting together a body of work that honors the resilience of ordinary, everyday heroes. ‘Last Minutes with Oden’ exemplifies Rausch's sympathetic leanings, collecting Documentary Award plus Grand Prize at Vimeo Festival + Awards. The sensitive work shares an owner’s final moments with his cancer-stricken dog, the noble partnership between canine and keeper finally at an end.
Rausch also helmed “Trust your Power” for Duracell, work embracing attitude and purpose while following all-pro (and since retired) linebacker Patrick Willis as he recites his personal journey into the NFL. Forgotten heroes of everyday life are also honored, especially poignant in the emotionally charged short “Remember,” a touching portrait of a man whose life is fading away due to the ravages of Alzheimer’s.
Authentic passion is also afoot in “Ready for August” for Under Armour, work shortlisted at the 2014 AICP Show in the Direction category. The campaign features inner city kids training with heart and soul to achieve greatness and a place in the NFL. Meanwhile, Rausch's short film “Find Your Understanding,” created for Expedia was one of TED’s 10 Best Ads of the Year in 2013.