Bicoastal content studio Humble has added director and screenwriter Sasha Levinson to its commercialmaking roster. In addition to spots, Levinson is currently working with Humble on the development of short film Sydney Levy’s Sacred Things, a coming of age story that will transform into a transmedia series that uses memory recall as a departure from linear storytelling.
Levinson cut her teeth as a costumer and producer on independent films, commercials, and music videos before transitioning into directing, where she quickly became known for her keen sense of naturalism and storytelling. Over the last decade Levinson has developed and directed branded shorts Good People for Nationwide Insurance and Best Customer for Gap, directed repeat multi-spot campaigns for McDonald’s, and has worked with dozens of other brands including Starbucks, Hershey’s Kisses, Old Navy, DoubleTree Hotels, Reebok and Hyundai. She also co-wrote feature film The Bad Penny, which debuted in 2010 and racked up awards throughout the festival circuit, including the Golden Palm Award at the Beverly Hills Film Festival and Best Feature at the SOHO International Film Festival.
Prior to Humble, Levinson’s most recent production company affiliation was HELLO!. Levinson commented, “There is a sense of beautiful chaos in the commercial production world right now,” said Levinson. “I’ve never been more excited about being a commercial director because I have the opportunity to truly merge my work as a writer and narrative storyteller with my advertising content knowledge. What drew me to Humble is their clarify of vision, focused methodology, a creative, collaborative team, and a sense of unity across the New York and Los Angeles offices.” .
