The One Club announced and honored the winners for the 42nd Annual One Show Awards, a worldwide competition celebrating the year’s best in all forms of advertising, design and marketing communications. Gold Pencils, Best of Discipline, Best of Show and other special awards were announced today at Alice Tully Hall, Lincoln Center in New York City.
These were among the the highlights:
· Funny Or Die won Best of Show with “Between Two Ferns with Zach Galifanakis: President Barack Obama” for Healthcare.gov.
· Omnicom secured Holding Company of the Year while two other special awards fell under the Omnicom umbrella: BBDO for Network of the Year and Mars for Client of the Year.
· Droga5 took home Agency of the Year, largely on the strength of its “Gisele Bündchen – Will Beats Noise” campaign for Under Armour,
· Marcel/Paris rounded out the special awards by winning the Green Pencil – an award that recognizes the best environmentally conscious advertising of the year – with its “Inglorious Fruits and Vegetables” campaign for Intermarché.
Best of Discipline Awards at this year’s One Show included:
· Best of Branded Entertainment: Funny Or Die with “Between Two Ferns with Zach Galifanakis: President Barack Obama” for Healthcare.gov
· Best of Interactive and Best of Social Media: Droga5 with its “Gisele Bündchen – Will Beats Noise” campaign for Under Armour
· Best of Cross-Platform: GGH Lowe with “Nazis against Nazis – Germany’s most involuntary charity walk”
· Best of Design: Dentsu/Tokyo with “Get Back, Tohoku” for East Japan Railway Company
· Best of Intellectual Property & Products: Baidu Online Network Technology/Beijing for “Baidu Kuaisou”
· Best of Direct: Ogilvy Brasil/Sao Paulo with “Tattoo Skin Cancer Check” for Sol de Janeiro
· Best of Film: SS+K/New York with “Awkward Family Viewing” for HBO Go
· Best of Mobile: Wunderman/London with “Flash Photo Posters” for Childhood Eye Cancer Trust
· Best of Print & Outdoor: Leo Burnett/Sydney with “Poachers” for WWF
· Best of Radio: Ogilvy & Mather Argentina/Buenos Aires with “Rising Voices” for Colegio Las Lomas Oral
· Best of Responsive Environments: Local Projects/New York for Cooper Hewitt, Smithsonian Design Museum
· Best of UX/UI: Grey Germany/Dusseldorf with “The Berlin Wall of Sound” for SoundCloud
The complete list of One Show Pencil winners can be found here.
Silver and Bronze Pencil winners were honored at the Metropolitan Pavilion in New York City on May 7. The One Show received more than 20,000 entries from 1,300 agencies in 65 countries.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More