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    Street Talk for April 24, 2015

    By SHOOTUpdated:No Comments4703 Views
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    Santa Monica and Melbourne-based visual effects studio Luma, known for its feature film work, has extended its reach into the advertising arena. Leading this expanded offering at Luma are managing director Jay Lichtman and creative director Matt Lydecker who join co-founder and executive supervisor Payam Shohadai and VP/VFX supervisor Vince Cirelli at the company helm. Lichtman most recently was with MassMarket where as managing director he oversaw both the NYC and L.A. offices. He earlier served at such shops as Method Studios, MPC and Glassworks London. Lydecker spent the past 10-plus years in L.A. working as both lead artist and creative director at a number of studios including Framestore, Pysop, Brand New School, and Gentleman Scholar. His body of work spans such brands as Adidas, Apple, Nike, BMW, Google, Coca-Cola, Samsung and Toyota….

    2C Creative in Miami has named Luis Martinez its design director. Martinez has rejoined 2C from motion design house King and Country, where he was instrumental in the campaigns for such broadcast and advertising clients as History Channel, NBC Sports, La Quinta, Ford and US Cellular. Martinez has already led the design on such high-profile 2C promo projects as the HBO-Showtime Mayweather vs. Pacquaio “Fight of the Century” and Science Channel’s “Are We Alone?” week. In his first tour of duty at 2C, Martinez led the company’s art department for seven years—his efforts exemplified in the campaigns of HBO, Travel Channel, DISH, NatGeo, Weather Channel, Animal Planet and Telemundo, among others. 2C has also recently added sr. designer Chris Newton who’s worked with such clients as FX, NBC, History Channel, NuvoTV, MTV, The EMMYs and Ancestry.com….

    Category:Street Talk
    Tags:2C CreativeLuma



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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