Director Lenny Dorfman–whose work has garnered Cannes Gold Lions, honors at D&AD, The One Show, AICP Show and BTAA, as well as a DGA Award nomination–has joined Hungry Man for global representation. His credits span such brands as Nike, Coca-Cola, IBM, Volkswagen, Mercedes-Benz and GE. Among his more recent endeavors are campaigns for Chase out of mcgarrybowen, Bank of America for Y&R, New York Lottery via DDB, and Verizon for McCann NY.
Dorfman made his initial industry mark shooting and directing documentaries. His first films, Dancing With Angels, The Lost Cowboys and The Youngest Cowboy, were commissioned by Canal Plus France and broadcast and distributed globally. Dorfman developed and directed the pilot episode to Sundance Channel’s critically acclaimed television series Iconoclasts, that featured Tom Ford + Jeff Koons. The series ran for six seasons and has been distributed globally. Dorfman scripted and directed a film and ad campaign starring French football legend Zinedine Zidane on behalf of Qatar’s historic 2022 FIFA World Cup bid. The emotional film combined the most intimate with the historic, capturing the essence of sport’s ability to bring people together and was credited with helping to bring the World Cup to the Middle East for the first time.
Dorfman had most recently been represented by production house O Positive. Prior to that, he was on the RSA roster after a lengthy tenure with @radical.media. It was at the latter roost that he worked on Iconoclasts and where he landed his aforementioned DGA nomination in 2001 for Best Commercial Director of the Year. He became a DGA nominee on the strength of such work as his two Summer Olympic-themed IBM spots–”Harlem Fencer” and “Senegal Women’s Basketball”–for Ogilvy & Mather, New York.
Among Dorfman’s other notable credits are the Village Voice’s 2012 Cannes Gold Lion-winning campaign “New York Writes Itself” for Leo Burnett, NY, Coca-Cola’s “The Commentary” in which we feel the passion of a blind football fan in a stadium, and Volkswagen’s “Grand Slam,” a subtle comedic spot which demonstrates the car’s remarkable sturdiness through the unabashed habits of its door-slamming owner.