Production company Little Minx has added to its roster the directing duo Los Perez, consisting of Tania Verduzco and Adrian Perez.
Los Perez joins Little Minx after having written, directed, edited, and scored a variety of spots for numerous brands. Their distinctly quirky, colorful, and comedic style spans work for such clients as Pepsi, Adidas, BBC, and L’Oreal.
Their campaigns for Low Cost Festival and Chimo Bayo DXM were acknowledged as two Best Works in Spanish Advertisement by Club de Creativos. Further, the duo gained inclusion into SHOOT’s 2013 New Directors Showcase and turned heads by winning the silver awards at LIA and ADCE, as well as gold at the Laus Awards. Back when selected for SHOOT’s New Directors Showcase, the Los Perez duo was with production company Cortez Brothers, the filmmakers’ roost prior to joining Little Minx.
In their solo pursuits, Verduzco and Perez are formidable artists in a variety of media. Verduzco has earned substantial acclaim for her short films Pin-Up and Impact, with the latter winning her second-place in the Young Director Awards at Cannes Film Festival. Perez splits his time between film and music, acting as the lead singer/songwriter of the popular Spanish indie-rock band CatPeople, for which Los Perez directs music videos.
Little Minx founder Rhea Scott said of Los Perez, “There’s so much vision and passion layered in everything they do and we can’t wait to see how their signature style and voice manifest next.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More