By Lindsey Bahr, Film Writer
LOS ANGELES (AP) --Sean Penn's "The Gunman" was no match for the rebel kids of "Insurgent."
The second installment in the "Divergent" series easily topped the box office with $54 million from 3,875 theaters, according Rentrak estimates Sunday. Penn's geopolitical thriller stumbled with only $5 million.
While the second films in both the "Hunger Games" and the "Twilight" series boasted opening weekend gains over the first, "Insurgent's" opening nearly matches that of its predecessor, "Divergent," which debuted to $54.6 million just last year.
Many predicted a bit of growth for this second film, which sees the return of stars Shailene Woodley, Theo James, and Kate Winslet to author Veronica Roth's dystopian world. But, both distributor Lionsgate and box office analysts see the consistency as a good thing.
"We're extremely pleased with the outcome," said Lionsgate's President of Domestic Distribution Richie Fay.
"I think this is exactly where we thought we'd be," he added. "We attracted a few more males this time around, and I think we're headed in the right direction. The uptick from Friday to Saturday was considerably higher than it was for 'Divergent.' That, the A- CinemaScore and what's coming into the marketplace will allow us to grow very nicely."
According to Lionsgate, 60 percent of audiences were female.
Rentrak's Senior Media Analyst Paul Dergarabedian credits Lionsgate's consistent release date strategy and impressive marketing campaign for the strong repeat performance.
"It's really about driving a very fickle audience, that teen, YA — whatever you want to call them — they're really tough to get a handle on. Their tastes change like the wind," he said. "The key is keeping the young adult audience engaged, excited and enthusiastic."
"Insurgent" also performed well overseas, taking in $47 million from 76 markets, bringing its worldwide total to $101 million.
Disney's live-action "Cinderella," meanwhile, fell 49 percent in Week 2 to take second place with $34.5 million. The PG-rated film has earned an impressive $122 million domestically to date.
Also in its second weekend in theaters, the R-rated Liam Neeson-led action film "Run All Night," managed a slight edge over Open Road's "The Gunman." Neeson's film, a Warner Bros. release, dropped 54 percent with its $5.1 million weekend, while Penn's film debuted in fourth place with only $5 million.
"You have a lot of R-rated competition out there right now," noted Dergarabedian, who also added that Penn's foray into the action genre has not garnered the best reviews.
"Kingsman: The Secret Service," one of the better performing R-rated releases in recent weeks, rounded out the top five with $4.6 million in its sixth weekend in theaters. The 20th Century Fox film has now earned over $114.6 million domestically.
"Over the past couple of weeks, films driven by the female audience have done much better than films driven by the male audience. But that's all going to change because 'Furious 7' is on the way," Dergarabedian said.
"Put on your seatbelt and get ready, because it's going to be an incredible ride in the coming weeks," he said.
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Rentrak. Final domestic figures will be released Monday.
1. "Insurgent," $54 million ($47 million international).
2. "Cinderella," $34.5 million ($41.1 million international).
3. "Run All Night," $5.1 million ($5 million international).
4. "The Gunman," $5 million ($900,000 international).
5. "Kingsman: The Secret Service," $4.6 million ($8.5 million international).
6. "Do You Believe?" $4 million.
7. "The Second Best Exotic Marigold Hotel," $3.5 million ($3.2 million international).
8. "Focus," $3.3 million ($7.9 million international).
9. "Chappie," $2.7 million ($5.1 million international).
10. "The SpongeBob Movie: Sponge Out of Water," $2.4 million ($3.2 million international).
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More