Media industry veteran and entrepreneur Patrick Vien has been appointed president of Pulse Films. His broad media experience in the U.S. and internationally makes him well placed to further Pulse’s global growth into non-scripted television and channel creation, in addition to its other core business sectors: branded entertainment, film and commercials. Based in New York, Vien will report to Pulse CEO Thomas Benski.
With over 25 years in the television, music and digital sectors, Vien previously held top-level positions at NBC Universal (president, Global TV Networks) where he oversaw a wide portfolio of TV channel brands across over 30 countries, and Warner Music International (WMI) where (as chairman and CEO) he was responsible for overseeing the management and transformation of WMI’s 50 labels. As an entrepreneurial executive, Vien also launched and ran two U.S. cable network start-ups. Most recently, Vien served as president and COO at Bankable Enterprises, overseeing all commercial activities for Tyra Banks.
Vien is joining Pulse in the midst of a rapid growth phase. He will provide strong leadership in the expansion of their TV businesses in the UK and US and the planned launch of online channels. He will be working in partnership with Benski who will continue to focus on the creative and strategic growth of the business.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More