Agency also adds associate creative director Kristian Grove Moller
BBH L.A. has hired Peter Albores and Kristian Grove Moller as creative director and associate creative director, respectively. Albores comes over from BBDO New York where he served as creative director/copywriter since 2010. There he worked with major brands like AT&T on a variety of work, including the famous “Anti-Texting” campaign. Albores played an influential role in the initiative, which brought together the four major American telecom carriers (AT&T, Verizon, Sprint & T-Mobile) for the first time ever and included the award-winning Werner Herzog documentary From One Second to the Next, which received over 2 million earned hits within days of its post.
Prior to BBDO, Albores held positions at 180 in Amsterdam, Saatchi & Saatchi New York, and Goodby Silverstein & Partners, San Francisco.
Before joining BBH, Moller worked for three years at David & Goliath, where he spent the majority of his time with its KIA client. Earlier he spent time freelancing for agencies such as Sid Lee, Naked, In2Media and Thank You. Specializing in 360-advertising and integrated campaign development, Moller has turned out influential work for adidas Sports Performance, adidas Originals, NOKIA Europe, and SWATCH Global, among others.
“It’s been a huge several months for BBH LA as we’ve ramped up new business; launched production company The Creative Studio with Scooter Braun’s SB Projects; and even launched a West Coast outpost of our brand invention business, ZAG,” said Pelle Sjoenell, executive creative director of BBH LA. “We’re changing and growing quickly, so the need for more creative talent with the guts to tackle the innovative and all-in briefs we’re receiving was critical. Peter and Kristian both represent the bold spirit we’re looking for in our office, and their body of work demonstrates a bravery in their creative approach that will make them perfect additions.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More