Native Pictures has added directors Rob Cohen and Gary McKendry to its roster and partner/exec producer Chris Messiter to its management team. Messiter will head Native’s newly opened NY office, making the company bicoastal.
Cohen joins Native on the heels of shooting his latest epic action-adventure commercial for Mountain Dew, and is currently in pre-production for a European car spot. McKendry has just completed his first project for Native and Match.com’s delightful.com, a funny and relatable campaign for the new dating site featuring Steve Harvey.
Cohen’s body of work spans features, TV and commercials. He earned a DGA Award nomination in 1999 for the TV movie The Rat Pack (HBO). His feature film The Boy Next Door is currently in theaters. Cohen has helmed 30-plus films and over the past year has shot in six different countries directing spots for Mercedes-Benz, Coca-Cola, Kohl’s and Verizon FIOS.
McKendry, a former advertising art director, has directed award-winning spots for such brands as IKEA, Porsche and Heineken, and an Academy Award-nominated short film, Everything in This Country Must.
Messiter will work directly with Native’s founding partner/EP Tomer DeVito and partner/EP Susan Rued Anderson. A veteran sales exec and producer, Messiter has had a hand in building various top production companies and directors. He had a hand in helping to develop shops such as MJZ, Tool and Hungry Man. Cohen, McKendry and Messiter were most recently with Assembly Films.
Native’s pair of director signings and hiring of Messiter follow January’s announcement of Anderson joining as partner/EP based in L.A., and the launch last fall of Native’s film division COTA, led by veteran feature film producer Michael Costigan (Brokeback Mountain, Prometheus, Out of the Furnace).