Icaro Doria–most recently the founder and executive creative director of Wieden+Kennedy in São Paulo, Brazil–will join DDB New York as chief creative officer, effective in March. Doria will report directly to Chris Brown, president/CEO of DDB NY, who assumed his role in September 2014.
Under Doria’s leadership, W+K São Paulo went from a kitchen table to an office of 160 people, winning several local, regional and global accounts, including Coca-Cola’s global effort for the FIFA World Cup 2014, Diageo’s Smirnoff, TIM Telecom (Brazil’s second largest mobile provider), Original Bank (Brazil’s largest rural bank), Heineken, Nike, Mondelez, Philips and Coca-Cola’s juices portfolio.
Doria’s career spans three continents, from his native Brazil, to Portugal to the U.S. market, where he spent six years prior to returning to Brazil with Wieden+Kennedy. While in the U.S. he had most recently served as group creative director at Goodby, Silverstein & Partners in San Francisco working on the Hewlett Packard and Sprint Telecom accounts. Before that, he was at Y&R New York where he served as global creative director for Dell and Bacardi, as well as group creative director for a range of accounts including Virgin Atlantic, Land Rover, and VH1.
When he first came to the U.S., Doria was instrumental in the creative resurgence of Saatchi & Saatchi New York, where his work helped the agency to win “Agency of The Year” at the Cannes Lions International Festival of Creativity, Clio Awards, the Young Guns, London International and The Art Directors Club of NYC.
