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    Exec Creative Director Paul Bichler Joins Saatchi NY

    By SHOOTUpdated:No Comments3275 Views
    Paul Bichler (photo by Zander Taketomo)

    Agency also hires creative team of Luca Lorenzini and Luca Pannese

    NEW YORK --

    Saatchi & Saatchi New York has made three key hires: executive creative director Paul Bichler and the creative team of Luca Lorenzini and Luca Pannese (a.k.a. Luca & Luca). Bichler served as group creative director of Droga5 since February 13. Luca & Luca comes over from Saatchi’s Milan office.

    Bichler and Luca & Luca add to the talent infusion at Saatchi NY which includes 30 integrated creative hires whom Saatchi NY CCO Jay Benjamin has brought into the agency fold since he assumed his role in April 2014

    At Droga5, Bichler led creative for the American Express and Hennessy brands. A graduate of the University of Michigan, Paul has held several senior creative management positions throughout his 20 year career, including executive creative director at JWT New York (2008-2010), creative director at Barlet Bogle Hegarty (2006-2008), and creative director at Fallon (2002-2006).  He has worked with brands including American Express, AXE, BMW, Dos Equis, Hennessy, and Sony. His work has been highly awarded by the major award shows and recognized by The New York Times and The Wall Street Journal.

    Global creative directors Luca & Luca are most recently known for their emotive storytelling work in the multiple Cannes-honored campaigns on behalf of Coordown, the Italian organization that champions the rights of people with Down Syndrome. This creative duo has also done esteemed international work on Toyota, Lexus, T-Mobile, Renault, and Novartis.  Luca & Luca have worked together since 2000, racking up numerous prestigious awards, including 17 Lions–nine of which were Gold–in the last three years.  They recently bid Italy a fond farewell in a YouTube video, “Don’t Cry for Me Saatchi & Saatchi,” which describes their emotional journey and love for Saatchi & Saatchi by way of an Andrew Lloyd Webber parody.

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    Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta

    Friday, November 22, 2024

    The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.

    The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.

    The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.

    Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.

    Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.

    Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.

    Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.

    Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.

    The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More

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