Visual effects supervisors Andy Boyd and Jake Montgomery have teamed with exec producer Asher Edwards to launch VFX boutique JAMM. The new venture has already embarked on its first spot, a Super Bowl commercial being directed by Jake Scott of RSA.
Boyd, Montgomery and Edwards were previously at MPC LA. Prior to that the artists were at varied leading VFX houses. They bring standout credits to JAMM such as Boyd’s Cannes Grand Prix and VES winner, Guinness’ “NoitulovE” (done when Boyd was at Framestore); Edwards’ CLIO and CRAFT award-winning Coca-Cola spot “It’s Mine (Edwards was with The Mill NY at the time);” and Montgomery’s NBA “Jingle Hoops,” which reached 11 million hits on YouTube, and won an ADDY and CLIO (done at MPC LA). The JAMM partners produced and supervised the 2D and 3D teams on the recent viral sensation, Call of Duty’s “Advanced Warfare,” with over 18 million hits on YouTube.
MJZ director Carl Erik Rinsch, who has worked closely with Boyd and Montgomery on commercials including Kia’s Hamsters campaign, GMC and Deutsche Telekom, commented: “I’ve had the pleasure of working with Andy and Jake on repeated accounts. Every time there were new challenges met with enthusiasm, exploration and excellent results. I have no doubt that they will be the ‘go to’ boutique FX house here in Los Angeles. I look forward to pushing the boundaries with them in what I know will be a long and successful enterprise.”
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JAMM’s technical resources include Flame and Nuke for 2D with Houdini and Maya for 3D. “JAMM will operate doing the best quality work on the highest spec equipment with our own custom propriety pipeline comparable to any of the big VFX houses,” Edwards said.
