Team Detroit collaborates with Chelsea Pictures director on global launch of the 2015 Ford Mustang
Prolific and Oscar-winning (Taxi to the Dark Side) documentarian Alex Gibney, handled in the ad arena by Chelsea Pictures, has made his biggest foray into branded content to date, directing 12 online films and a broadcast spot as part of a global launch campaign for the 2015 Ford Mustang out of agency Team Detroit. Gibney worked with the client and agency to cast a dozen diverse people from around the globe, each from different backgrounds and cultures, with their own challenges and dreams for this collection of short documentary films.
Together with Ford Motor Company and Team Detroit, Gibney afforded these very different individuals the opportunities of a lifetime: first, to drive the all-new 2015 Mustang throughout San Francisco and along the scenic California coast; and then, empowered by the experience of driving the powerful new sports car, Gibney surprised each of them with an opportunity to step towards the realization of their individual dreams. These were their “Mustang Moments.”
“’Mustang Moments’ was born from that feeling you get from sitting behind the wheel. You feel more aware and awake. You sit up a little straighter. You’re a bit more confident and present there in that moment. Anything is possible,” Team Detroit CCO Toby Barlow said of genesis of the campaign.
Ranging from “The Opera Singer” to “The Pitcher” to “The Voice Actor,” each film documents the driver’s journey, from the moment they admit their seemingly distant dreams, to their first time behind the wheel of the powerful new Mustang, through the empowerment they each felt after experiencing their own “Mustang Moments.”
“Let me just say how much fun I had doing the Ford spots. Hard work, but worth every minute of it. Working with Team Detroit and Ford to capture these ‘Mustang Moments’ was a pleasure,” shared Gibney.
All of Alex Gibney’s “Mustang Moments” films can be viewed here.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More