BaseCamp Entertainment, a NY-based production company headed by owner/exec producer Mary Pepper Pimienta, has added multidisciplinary creative Carlos Perez to its directorial roster. With more than 17 years of experience, Perez positions the company for continued growth in the U.S. Hispanic market producing high-end commercials and branded content. Perez is also the founder of Elastic People, a Miami-based design agency specializing in integrated branding campaigns for global brands and celebrities. Perez has creative directed campaigns for Nike, Reebok, Pepsi, ABC, Trump and Deutsche Bank….
Alldayeveryday, a media and entertainment company based in New York, has brought Arrow Kruse and Philip Fox-Mills aboard as partners/executive producers. Kruse and Fox-Mills will be responsible for building and managing Alldayeveryday’s roster of directors and filmmakers. Kruse joins Alldayeveryday from RSA, where he served as executive producer and focused on branded, digital, and multi-platform entertainment projects. Fox-Mills joins Alldayeveryday from RSA Films, where he had served as an executive producer since 2001. Alldayeveryday’s directorial roster includes: Matt Baron, Cheryl Dunn, Graeme Joyce, Sasha Levinson, Kai Regan, Danny Sangra, Jake Sumner, Lieven Van Baelen and We Are The Rhoads….
Brand experience agency Momentum Worldwide has appointed Matthew Gidley as the new managing director of its Chicago office. Most recently director of insight & strategy at Momentum UK in London, Gidley—already a member of the agency’s executive leadership team—is charged with the growth of the Chicago office, and with ultimate oversight of partnerships with leading brands including the U.S. Army, Mondelez International, and United Airlines. Gidley will begin his new position in January. Gidley has been with Momentum since 2009. Prior, he was a head of creative strategy within Interpublic Group’s Team Nokia, helping create the branded films The Fourth Screen and Days of Change. Other assignments included Thomson Reuters, Zain and Procter & Gamble….
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More