The Sweet Shop has signed director Iain Mackenzie for global representation. His credits span such clients as Lexus, Mercedes-Benz, Sears, Campbell’s, Visa, DOW, Qantas, Chrysler, Citigroup and Gatorade. He had previously been handled by Paydirt Pictures.
Born in the U.K., Mackenzie studied film and received a degree in Photographic Arts at Regent Street Polytechnic in London. While there, he took advantage of the school’s exchange programs and got a chance to explore numerous European countries while collaborating with students and artists from abroad. Since then, his love of travel and lush, organic style has translated to a slew of poignant, visually stunning ad campaigns that have been shot in more than 60 different countries across six continents.
An accomplished photographer, DP as well as a director, Mackenzie said he was drawn to The Sweet Shop by “the people. Speaking with the management team, I could see how well they worked together across the world.”
Mackenzie added, “The global aspect is important. Joining The Sweet Shop offers me an exciting opportunity to work on many different types of projects. I am positive they will have a great effect on my work, opening new possibilities while retaining the essence of what has always existed in my career.”
Laura Thoel, managing director of The Sweet Shop LA, said she has “admired Iain’s work for many years. In fact, lost quite a few jobs to him. In all seriousness, what drew me to Iain is his ability to capture a vast cinematic scope while also telling an evocative story.”
