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    Click 3X Adds Director Robert Boocheck

    By SHOOTUpdated:No Comments3094 Views
    Robert Boocheck
    NEW YORK --

    Director Robert Boocheck, known for his visual comedy style, has joined the roster of Click 3X. His spot credits span such brands as Adidas, Ray Ban, ESPN, McDonald’s, Google, G4 TV, Johnnie Walker, Comcast and Toyota. His filmography also includes music videos for artists including Death Cab For Cutie, the Dandy Warhols, Bad Religion, Chromeo and Har Mar Superstar.

    Boocheck attended Emerson College where he first pursued his love for filmmaking. He then moved across the country to Los Angeles where he had the opportunity to intern for his directing hero, Sam Raimi. Raimi’s stories of his early days inspired Boocheck to form a filmmaking collective called Tomorrow’s Brightest Minds and still influences his directorial style today.

    “The future of commercial production is going to be an integrated, one-stop shop process, where you can shoot, do the editing, coloring, visual effects and more, all in one place,” said Boocheck. “This is something Click 3X is already doing and I’m excited to join a company that’s ahead of the curve and has so many resources at their disposal.”

    Boocheck recently directed a segment in the film ABCs of Death 2 that debuted at Fantastic Fest in Austin on September 19. The film will premiere in theaters on Halloween.

    The director’s first spot with Click 3X is for Skippy Peanut Butter out of BBDO Minneapolis. The commercial mixes quirky visuals with CG talking peanut characters. The project was produced completely 360, with Click 3X handling the shoot, edit, VFX and finishing. Clickfire Media also handled the digital component of the campaign.

    Category:News
    Tags:Click 3X



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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