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    Directing Duo Los Pérez Joins Little Minx

    By SHOOTUpdated:No Comments2953 Views
    Tania Verduzco (l) and Adrian Perez of the directorial duo Los Pérez.
    SANTA MONICA, Calif. --

    Filmmaker Tania Verduzco and Adrian Pérez–who operate as a team under the pseudonym Los Pérez and take shared credit for their activities which include writing, directing, editing and music composition–have signed with Little Minx for representation in the mainstream American ad market. The directorial duo continues to be handled in the U.S. Hispanic market by production house Cortez Brothers.

    Los Pérez earned inclusion into SHOOT’s 2013 New Directors Showcase largely on the strength of the Low Cost Music Festival’s “Don’t Wait to be old to visit Benidorm” piece which depicted senior citizens having a grand old, sexy time. The wildly humorous project came out of agency TBWA Madrid.

    The directors’ spot credits also include Euromillones’ “Your Lucky Number” for McCann Madrid, Pepsi’s “Daddy Cool” via BBDO Ukraine, and Beeline’s “This is How We Wait For You” out of JWT Moscow. Their recent campaigns have been recognized at such competitions as the LIA, ADCE, Club de Creativos, and the Laus Awards.

    Los Pérez is also credited with bringing a different style to the Spanish music video industry with a cinematographic and aesthetic narrative. Their music videos have been awarded and recognized by MTV and various music magazines. Among their music clips are Suma’s “Watching You Drift” and Catpeople’s “Love Battle” and “Sister,” all directed and edited by Los Pérez. Adrian Pérez is the singer for Catpeople, a notable independent rock band in Spain.

    Individually Verduzco earlier earned second prize in the Young Director Award competition in Cannes for her Impact television commercial out of TBWA Barcelona. Her short film Pin-Up has also received awards from different festivals.

    Category:News
    Tags:Little MinxLos Perez



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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