Global music and sound design house Yessian Music, has brought on David Gold as executive producer to head its West Coast operations. Gold will work hand in hand with Yessian’s long-time creative director Andy Grush and sr. composer Mark Chu to lead the shop into its next growth phase.
A Southern California native, Gold is fully integrated into Los Angeles music, art and culture. As a club promoter, DJ and composer, Gold started his music career as a member of multiple bands while also composing game tracks for Activision, EA and others. He went on to become the creative director and head of production at Elias Arts for nearly two decades overseeing music production for clients such as Nike, Visa, Pepsi, Intel, Apple, Levi’s, Nissan and Target. He has worked directly on multiple corporate branding and identity projects for the likes of Yahoo, Farmers Insurance, Honda, Cisco, Intel and more. He has collaborated with the Los Angeles and London Philharmonic as well as artists such as T Bone Burnett, Nicki Minaj, Perry Farrell and Cut Chemist. Gold’s experience as a composer, producer and creative director allows him the unique capacity to manage all steps of the music production process.
“L.A. is a key market for us,” said company partner Michael Yessian. “Bringing on David adds an all new level of creative experience and an impressive track record in the music business.”
With the addition of Gold, Yessian Music now has a team of over 30 producers, creatives, composers and support staff at studios in New York, Detroit, LA and Hamburg working on projects from Asia to the Middle East to the Americas to Europe. Recent work includes United Airlines, Movie Park Germany, Ferrari, Coca Cola, Ikea, BMW and Wanda Entertainment.