Deutsch LA has hired Colin Drummond as partner and chief strategy officer. He will serve as chief strategist across all of Deutsch LA’s accounts, including Taco Bell, Volkswagen, Target, Dr Pepper and Snapple Group, and will oversee the agency’s planning and strategy group.
Drummond joins Deutsch LA from Ogilvy & Mather West where most recently he served as chief strategy officer. While at Ogilvy West, he oversaw strategic planning on accounts like Cisco, Beringer and Arco, and built the agency’s West Coast-led planning capabilities.
As a founding partner of Deutsch LA, current chief strategic officer, Jeffrey Blish, has been instrumental in the agency’s growth and success over the past 18 years. He will remain a partner and in his new role as executive planning director will continue to bring his deep expertise to agency clients, advising on account strategy, planning and brand-building programs. Blish will take on the added responsibility of leading large-scale agency research projects and client insights generation–a natural pairing with Deutsch LA’s strategic offering.
Prior to Ogilvy West, Drummond spent six years at Crispin Porter + Bogusky–four years as VP, associate director, cognitive and culture radar followed by two years as VP, director of cultural and business insights–running its 30-person planning department and pioneering new methods for generating insights within the agency. Drummond deployed a team of social scientists, account planners, journalists and business strategists to the benefit of clients such as Burger King, MINI, and Domino’s. Earlier in his career, he spent a cumulative 17 years at agencies such as Mullen, AKQA and Scali.
