Synthetic Pictures has signed director Erik Anderson whose specialities include docu-style, lifestyle and automotive content. His clients include Microsoft, Riddell, Maria Stopes International, and the Rockefeller Foundation. Anderson’s new Riddell spot was recently shortlisted for the Clio Sports competition.
Anderson’s first projects with Synthetic include co-directing with Justin Corsbie a real people campaign for Williamsburg, Virginia Tourism through Luckie & Co., and collaborating with Team
Detroit on a potential docu-style campaign for Ford.
Anderson earned inclusion into SHOOT’s 2013 New Directors Showcase largely on the basis of his Chevrolet spec piece titled “Heirloom.” While at Art Center College of Design, Anderson directed his speculative work for Chevrolet, as well as the documentary, Hands in the Mist.
Anderson said he was drawn to Synthetic by company founder Corsbie and executive producer Allison Smith and their ability and commitment to nurture and steer his career.
Founded in 2002, Synthetic Pictures has offices in L.A., Austin and New York. In addition to a roster of live-action directors, Synthetic has a visual effects division, SP/FX. Synthetic specializes in commercials, branded content and filmed entertainment. The company has worked with agencies including BBDO, Leo Burnett, Doner, Pitch, Agencies of Change, Pereira & O’Dell, Publicis, JWT, R&R, Loomis, Ramey, Integer Group, White & Partners, and Wunderman on projects for clients such as Chrysler, Dell, Vegas Tourism, Dodge, HBO, Jennie-O, Shell, MasterCard, Procter & Gamble, Special K, Land Rover, Dairy Queen, Burger King, Reebok, Sony, Wal-Mart, DreamWorks, and the American Red Cross.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More