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    Station Film Signs Director Eli Sverdlov

    By SHOOTUpdated:No Comments2753 Views
    Eli Sverdlov
    LOS ANGELES --

    Visual storyteller Eli Sverdlov, known for directing Pelephone’s whimsical “Welcome to Another World” campaign (for Tel Aviv agency Warshavsky & Adler Chomski/ACW Grey), has joined Station Film for global representation.

    Currently prepping a commercial in Turkey, Sverdlov is a leading commercial director in Europe and his native Israel. His body of work includes projects out of agencies in the U.S. (Yoplait’s “Umbrellas” for Saatchi & Saatchi New York), Western Europe and China filmed all over the world for brands such as Subaru, Orange, Pepsi, Peugeot, Barilla, and Huggies. Standout spots include Orange’s “Hollywood” (Shalmor Avnon Amichay Y&R), which chronicles the journey of the Hollywood sign letters across gorgeous cross-country vistas as metaphor for Orange delivering Hollywood movies straight to your laptop; and Subaru’s “Sharks” (JWT Israel), a black-and-white commercial featuring a school of menacing sharks circling around a Subaru in a parking garage. Its graphic shot making and seamless VFX instill tension in the viewer only resolved once the Subaru out sharks the sharks and escapes to the roof.

    Sverdlov’s signature big visual commercials are driven by an expertise in postproduction, photography and graphic design. And his technical inventiveness is coupled with a quirky and fantastical style. He was formerly represented in the U.S. by BRW USA.

    “From the moment I first saw Eli’s reel, I knew I discovered something special,” said Michael Di Girolamo, Station partner/executive producer. “Eli has a quirky, instantly recognizable visual style, unique to commercials today. By bringing together a perfect symmetry of cinematography, production design, casting, wardrobe and postproduction, Eli’s work transports you to a magical place of wonder.”

    Category:News
    Tags:Eli SverdlovStation Film



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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