ONE at Optimus, the live-action production arm of production and post house Optimus, has added directors Danny J. Boyle, Ben Chappell and Ben Fink to its roster.
Boyle had previously been at Compulsive Pictures. Boyle’s television work includes sketch comedy for Cartoon Network, Comedy Central, Disney, FOX TV and MTV. Boyle has helmed spots for such clients as Budweiser, Citibank, MasterCard and McDonald’s. He has won numerous awards and collaborated with celebrities including Dana Carvey, Dale Earnhardt Jr., Sean Hayes, Jane Lynch and Joel McHale. Boyle is currently directing ReactToThat, a 13-episode Nickelodeon show from YouTube comedy team The Fine Bros., based on their popular web franchise showing kids responding to viral videos. Boyle worked most recently with Optimus on a campaign for Capri Sun exclusive to the Cartoon Network and previously teamed with the production and post house on spots for UT Health, which won several Addy Awards.
Chappell was formerly half of the directorial duo Focus Creeps at Foundation Content. He worked as part of a team and solo on directing assignments. Chappell brings a spontaneous style of filmmaking to commercials and music videos. Rooted in music from a young age, he started his career shooting and directing music videos and branded music projects with Arctic Monkeys, The Beach Boys, John Cale, Miley Cyrus, Miranda Lambert, Nas and Rick Ross. That work led to directing opportunities with brands including Beefeater, Converse, Crystal Light, Foot Locker, Sephora, Sony, Vitamin Water, Walmart and Whole Foods. Chappell has teamed with agencies such as Anomaly Amsterdam, Chiat Day, Leo Burnett, Publicis London, and VSA.
Meanwhile Fink, a noted still photographer, lands his first representation as a commercial director via ONE at Optimus. Fink is a director and photographer for clients including American Express, Burger King, Eggo Waffles, FedEx, The Food Network, Kohl’s, Kraft Foods, Morningstar Farms and The Ritz Carlton. He is the photographer of choice for some of the most popular food professionals of our day, including Rose Levy Beranbaum, Paula Deen, Guy Fieri, Bobby Flay, Ina Garten and Rachael Ray. His professional awards have included an International Association of Culinary Professionals (IACP) honor, the James Beard Award, regional and national Addys and, most recently, 11 Telly Awards for television.
“Danny, Ben and Ben bring even more creative power to One at Optimus,” said ONE director of production Craig Leffel. “Danny is fun and inventive during every stage of production, from the first phone call to the final shoot. It’s hard to watch his work without cracking a smile. Ben Chappell, with his distinct camera style and firm anchor in cultural relevance, is a master visual storyteller and has extensive documentary experience. Ben Fink, a lifestyle director specializing in food, is a master of traditional tabletop work with years of expertise and many renowned clients. Now, he is breaking through the limitations of tabletop and works with food in far more organic and authentic ways, creatively connecting the viewer to the environment and experience.”
Lisa Masseur, ONE executive producer, said of Boyle, Chappell and Fink, “They each bring unique qualities to round out our directorial lineup.”