Formerly of MTV
International production company B-Reel has added director Roye Segal to its roster. He comes over after an extensive run at MTV Networks where he served as director and creative director of MTV World from 2011 to early 2014.
Segal most recently turned out commercials for AT&T in what was billed as the first-of-its-kind, unscripted mobile series for social media. In this series, audiences experience a life-changing summer through the eyes of a group of dynamic, passionate L.A. kids who share their real-life problems, hopes and dreams in real time on Twitter, Tumblr and Instagram. Segal also directed a series of on-air spots for AT&T for the “It Can Wait” campaign against distracted driving.
Michael McQuhae, managing director/exec producer at B-Reel, described Segal as “the perfect combination of filmmaker and digital creative.”
B-Reel has offices in Stockholm, London, Los Angeles, New York City, Barcelona and Berlin. Segal joins a B-Reel Commercials’ directorial roster which includes Jeffery Plansker, Drake Doremus, Miles Jay, Filip Tellander, Jon+Torey, Anders Hallberg, Tom Malmros, Steven Tsuchida, Patrik Bergh, Josh Miller, Mikael Marcimain, Johan Perjus, Jens Sjögren, and Anders Forsman.
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
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