Nice Shoes, based in NYC, has continued the rapid expansion of its Remote Color Network via a partnership with Volt Studios in Minneapolis. The collaboration unites two rosters of complementary high-end postproduction talent, while saving both time and travel costs for Minneapolis advertising agencies.
The partnership comes following Nice Shoes’ addition of Ed Koenig as executive producer for color and finishing. Koenig, who has enjoyed a long relationship with Volt partners Steve Medin and Charlie Lach, was excited to connect them with the colorists at Nice Shoes.
“I’m thrilled to be partnered up with the team at Volt again,” said Koenig. “They have a great reputation in Minneapolis and I think we represent each other very well.”
“We have long been admirers of Chris Ryan and the entire roster of talented artists at Nice Shoes and are excited by the opportunity to offer these talents to our Minneapolis clients,” said Lach, executive producer/partner at Volt Studios.
The two studios have already commenced work on projects for agencies Martin Williams and Fallon.
Nice Shoes Remote Color offers real-time remote collaboration, with a secure HD feed and a display calibrated by the studio’s engineers, so the remote monitor matches exactly with the colorist monitors. Since 2010, Nice Shoes has installed the proprietary technology at locations in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, Miami, and New Orleans, selecting companies with comparable cultures and levels of customer service in order to replicate what clients have come to expect when working in New York.
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More