Photoplay, a production house headquartered in Sydney, Australia, with offices in Auckland, NZ, and representation across Asia, has entered the U.S. market, opening a NY office through the acquisition of RAZR, an experiential production start-up launched a year ago by entrepreneur Mitchel Elsen who will stay on board as managing director overseeing all North American activities. Photoplay will launch its U.S. office with heavy sales capacity on both coasts and the Midwest. Sara Barnthouse, currently based in San Francisco, will continue to handle West Coast sales together with Lisa Gimenez in Los Angeles, while James Deloye will cover the Midwest market out of Chicago. Dana Dubay will take on all East Coast sales duties together with Daryl Devlin of Bernstein & Andriulli, who will specifically focus on Photoplay’s digital and experiential efforts….Matt Murphy has been named a partner at 72andSunny. He will continue his leadership on the agency’s Google business and will help to head up 72andSunny’s commitment to experimentation with art, technology, and entertainment. Since joining 72andSunny in 2009, Murphy has been a driving force behind some of the company’s most standout work, from introducing Kenny Powers as the outspoken MFCEO of KSWISS, to 72andSunny’s work with Nike, Activision, and most recently, Google….
Brand New School Extends Reach Internationally Via Partnership With Animation Studio BRUT
Brand New School (BNS) has entered into a strategic partnership with BRUT, a Barcelona-based animation studio. This collaboration represents a significant milestone in BNS’s expansion strategy, with BRUT serving as its inaugural global outpost.
Under the leadership of executive creative director Martin Allais, who will now be represented by BNS for directorial ventures, BRUT joins BNS as part of its collective roster. This partnership combines BNS’s established reputation for innovative creative work with BRUT’s expertise in diverse artistic techniques, including 2D cel animation, stop-motion, 3D animation, and seamless integration of live action.
With Allais leading BNS Spain, Brand New School is expanding its reach to serve a growing network of global clients. This partnership incorporates BRUT’s fresh methodology of working and diverse pool of talent to create content that resonates across cultures. Located in the heart of the European market, the new BNS location will further support and enhance its work with international clients, broadening its ability to meet their unique needs. This partnership represents a thoughtful blend of creativity and expertise, designed to strengthen and grow Brand New School’s global presence.
BRUT was founded by director Allais as an experimental incubator for innovative ideas and techniques. He is also a multidisciplinary artist of Latinx heritage who brings a wealth of creative experience to the partnership. His portfolio spans commercials for global brands like Oreo, Facebook, Samsung, and Dr. Pepper, earning accolades including Cannes Lions for his work on the Samsung Holiday campaign. Recently, Allais’ animated VR experience capturing New York City’s punk scene in the ‘70s, narrated by... Read More