The Martin Agency, with offices in Richmond and New York, is setting up shop at 3 Grosvenor Gardens in London.
“Our London office is part of our strategic growth plan, and we’re delighted that it represents our first expansion into international markets,” said Matt Williams, CEO of The Martin Agency. “Several factors combine to make the timing right for our entry into the London market. We have an exciting new global assignment for a client we hope to be able to announce soon and having a London office will help in our management of both our ManpowerGroup and Education First accounts. We also have several projects in the new business pipeline that have the potential to help us grow this new office quickly.”
The Martin Agency is currently in discussions with top candidates for an executive creative director and other management team members to lead the London office. Ian Davidson, Martin’s managing director–international, and longtime London resident, will lead the office in the meantime. Additionally, the agency will be relocating award-winning creative director Brian Williams from the Richmond headquarters to London.
“London is obviously one of the world’s great creative markets,” said Joe Alexander, chief creative officer for The Martin Agency. “Personally, I’ve long admired the care and craftsmanship that goes into every aspect of the work here. The design, the type, the copy, the art. It’s something we’ve always prided ourselves on, as well. But the proof will be in the size of our ideas and the quality of the execution. Those are the only things that matter.”
The Martin Agency’s London office will accommodate about 15 to 20 employees.