Director Jaci Judelson has joined Tool for spot and branded content representation in the U.S. and internationally. She was previously handled by production house HSI
With a background in fashion and culture, Judelson has directed commercials, documentaries and content-driven branded entertainment. She helmed the documentary series Undressed: Fashion in the 20th Century, featuring fashion icons like Karl Lagerfeld, Ralph Lauren, Calvin Klein, Jil Sander and Mario Testino. The four-part docu-series was broadcast internationally on Channel Four, Bravo and Canal+.
Judelson also directed Tina Barney: Social Studies, which premiered at the Barbican Museum in London, aired on the Sundance Channel, and was greeted with critical acclaim on the international film festival circuit. She additionally directed Je m’appelle Gréco, an intimate view of the legendary French singer, Juliette Gréco, and the recently-completed Sundance film series, Single Stories.
Judelson has experienced success across commercial worlds both in the U.S. and in Europe, where she also resides, and often takes the lead on photography for her clients’ print campaigns as well. She’s worked with clients like Nokia, L’Oréal, Evian, Match.com, Gap, France Telecom and Dove, for their “Real Women” series. In addition, she has created branded content and films for clients such as BMW, Ralph Lauren, H&M, Vogue Paris, and GQ. On the social action side, Judelson has directed AIDS public service commercials, as well as the “Vote From Abroad” internet campaign for President Obama’s 2008 election run.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More