Director Rúnar Ingi has joined Green Dot Films in the U.S. Green Dot Films is Ingi’s first representation in the American market. He is also repped by Camp David Film in Sweden, Big Productions in France, and Pegasus in his native Iceland.
Ingi’s first break into commercials was for a Nike ad featuring triathlete Sarah Reinertsen. Since then, Ingi has directed numerous commercial projects and his client list includes Ikea, Nike & Ossur, Lotto.is, Prince Polo, Gull, and 66° North.
Born in Reykjavik, Iceland, Ingi began his directing career in the 1990s at the age of 13, shooting family dramas and East Coast vs. West Coast hip hop short films inspired by the music of Tupac. At a young age, Ingi found himself working for a commercial production company, snatching film ends and shooting music videos for local artists. Prior to shooting commercials, Ingi directed several short films, picking up an EDDA (The Icelandic Film Awards) for Best Short from a young director.
Rich Pring, Green Dot’s executive producer/head of production, said, “Rúnar’s style and smart sensibilities are what made his reel jump off the screen for me. His attention to detail and clear understanding of what each project needs will be a strong asset for any client. Tremendous vision coupled with his storytelling ability is what makes his work stand out.”
Ingi comes aboard a Green Dot directorial roster consisting of Rebecca Baehler, Peter Care, Mark Coppos, Richard Farmer (formerly of the directing team HAPPY), Rafael Fernandez, Jeff Feuerzeig, Kim Jacobs, Robert Jitzmark, David Mandel, Luc Schurgers, Brent Thomas and Claire Thomas. Green Dot’s executive team is led by owners Jane and Brent Thomas, EPs Pring and Darren Foldes, and CFO Beth Clark.
