Anonymous Content has hired Johnathan Wright as co-head of West Coast sales & marketing. He partners with Lisa Sabatino to represent Anonymous Content, Serial Pictures, Somesuch & Co. and Iconoclast directors for commercials on the West Coast. Wright previously worked at Team One Advertising, Shortlist Management and Tool of North America….Big Deahl Productions Chicago–the food and tabletop specialty house headed by director David Deahl and EP Rosemary Deahl–has signed Brandon Pico of indie firm HAPA to handle its East Coast representation. Big Deahl has recently added director Todd Klein….ShootersTV, the division of ShootersINC which develops and produces non-fiction television, has signed with UTA (United Talent Agency)/N.S. Bienstock for representation. UTA agents Allison Wallach and Adam Leibner are slated to represent ShootersTV. ShootersTV produces Food Network’s long running hit Restaurant: Impossible which recently celebrated its 100th episode. Other recent shows include Bar Hunters for Discovery Channel….Jason Garber, who worked his way up through the ranks at ICM, Paradigm and Fox, has joined Innovative Artists’ production division as a production agent. Garber joins VP Debbie Haeusler and fellow agents Heather Griffith, Craig Mizrahi, Cecilia Banck and Robbyn Foxx….Cinematographer Marten Tedin has completed principal photography on Adam Corolla and Kevin Hench’s Road Hard and is again available for commercials and feature films through The Skouras Agency, Santa Monica….
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More