Production house Tool has added commercial and music video director Brent Bonacorso to its roster. He has helmed videos for the likes of Katy Perry, Elton John and Telepopmusik and his commercials span such global brands as Guinness, Audi, Ford, Panasonic, Hyundai and Mercedes-Benz.
A visual storyteller, writer and director, Bonacorso is known for using lavish imagery and clever post techniques to create unique and expansive cinematic worlds. His music video for Katy Perry’s “Unconditionally,” which features an ethereal aesthetic and plays with metaphorical images of unconditional love, served as a pivotal moment in Perry’s evolution as an artist.
Bonacorso also experienced success on the festival circuit recently with his short film, “West of the Moon,” which captures the whimsical nature of the subconscious mind through the exploration of dreams, love and redemption. The short film was met with critical acclaim, winning awards for Best Short Film at the London Rushes Film Festival, the Santa Barbara Film Festival, the Aspen Shortsfest and the Carmel International Film Festival.
Bonacorso was previously repped by Collaboration Factory. Tool welcomes the director on the heels of it being awarded 10 Webbys for the projects “Remote Control Tourist,” Intel’s “The Power Inside,” Google’s “Art Copy & Code,” Water is Life’s “4-Year-Old’s Bucket List,” and Dove’s “Real Beauty Sketches.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More