Volvo Trucks' “The Epic Split” from Swedish ad agency Forsman & Bodenfors won Best of Show across the Advertising, Interactive and Branded Entertainment disciplines at the 41st Annual One Show Awards held last night at Alice Tully Hall in Lincoln Center.
In “The Epic Split,” action-star Jean Claude Van Damme carried out his famous stunt, a split between two trucks moving in reverse. The test illustrates Volvo Trucks new dynamic steering system in a spectacular and entertaining manner.
“Well-conceived and beautifully shot, ‘The Epic Split’ is precisely the kind of creative work that cannot be pigeonholed into a single discipline,” said Kevin Swanepoel, President of The One Club. “The fact that it was the most parodied spot of the year is testament to its pervasiveness and engagement.”
Meanwhile, “Project Daniel” by The Ebeling Group and Not Impossible Labs, and Kikuchi Naruyoshi: Jazz by Hakuhodo tied for Best in Design in the One Show competition.
Overall, there were 374 winners that emerged from 21,300 submissions from 63 countries – 97 Gold Pencil Winners, 142 Silver, 134 Bronze and one Green Pencil.
Forsman & Bodenfors won Agency of the Year, enjoying tremendous success across Advertising, Interactive and Branded Entertainment disciplines. Dentsu/Tokyo, won Design Agency of the Year. Ogilvy Group was named Network of the Year. And Volvo Trucks earned Client of the Year distinction.
Gold Pencils
In the Advertising discipline, among the Gold Pencil recipients were: Barton F. Graf 9000, NY, with 350 Action’s “Climate Name Change” honored in both the Public Service: Non-Broadcast and Public Service: Integrated categories; Clemenger BBDO, Wellington, NZ, which turned out Transport Agency’s “Mistakes” which topped the Public Service: Cinema category; Deutsch LA in Consumer TV for Volkswagen of America’s “Baby”; Wieden+Kennedy, London, and Nexus, London, for Honda UK’s “Hands” in the Video Craft: Direction category as well as Over :60 Second Single Consumer TV spot; Ogilvy Brasil for Unilever/Dove’s “Real Beauty Sketches” which scored Gold Pencils across Consumer TV (Over 60 Second Single), Non-Broadcast (Online), Integrated Branding Consumer Campaign, and Digital Direct Marketing/Social Media & Viral; Ogilvy NY for IBM’s “A Boy and His Atom” which scored in the Innovation category; and Wieden+Kennedy, Portland, Ore., for best TV :60, Old Spice’s “Momsong,” and for Commercials of Varied Length Campaign for Old Spice’s overall “Smellcome To Manhood.”
Branded Entertainment Gold Pencil winners included: BBDO New York in the Film: Branded Content category for AT&T’s “From One Second to the Next”; Creative Artists Agency, L.A., and Moonbot Studios in Shreveport, Louisiana, for Chipotle’s “The Scarecrow” which copped Gold Pencils in both the Gaming: Branded Content and Online: Short-Form categories; Leo Burnett, Sydney for Diageo’s “Road to Recovery” which scored in the Experiential: Events category; Ogilvy Paris in the Mobile: Branded Content category for Scrabble’s “Scrabble WiFi”; Pereira & O’Dell, San Francisco for Skype’s The “Born Friends” Family Portrait which scored in the Online: Long-Form category; and VML, Kansas City, which scored in TV Documentaries for the Nashville Convention & Visitors Corporation’s “For The Love Of Music.”
The complete lists of Pencil winners can be found here:
Advertising: http://oneclub.org/images/pdf/2014/2014-advertising-pencils-byagency.pdf
Interactive: http://oneclub.org/images/pdf/2014/2014-interactive-pencils-byagency.pdf
Design: http://oneclub.org/images/pdf/2014/2014-design-pencils-byagency.pdf
Branded Entertainment: http://oneclub.org/images/pdf/2014/2014-entertainment-pencils-byagency.pdf
Intellectual Property & Products: http://oneclub.org/images/pdf/2014/2014-ip-pencils-byagency.pdf
