Director David Semel, whose television credits include Homeland, American Horror Story and House M.D.–as well as Person of Interest with JJ Abrams–has signed with Santa Monica-based Accomplice Media for representation in commercials. It’s the first time Semel has pursued work in advertising. A two-time Emmy nominee, Semel most recently directed the CBS pilot, Madame Secretary, starring Tea Leoni.
Semel has long been interested in directing commercials and says the advent of long-form narrative-driven advertising content has created a demand for his skill set. “I’ve always been enamored with commercial media because it’s aggressive, forward-thinking and visually arresting,” he explained. “I also like the brevity and economy in storytelling.”
Accomplice Media executive producer Jeff Snyder noted that, as a result of Semel’s television experience, he‘s become a master at illuminating a story’s central core. “He has a fantastic ability to create natural narratives and capture authentic moments,” Snyder said. “He’s also worked with top tier celebrities who enjoy his professionalism and ability to encourage great performances.”
Semel has been directing episodic television for more than 20 years and is among the most sought-after directors in Hollywood for pilots and series creation. He has directed 15 pilots, 12 of which have gone to series, an astonishing success rate in today’s marketplace. His list of successful show launches includes American Dreams, Heroes, Life, and No Ordinary Family. Airing this season are CBS’ Intelligence and TNT’s Legends (with the executive producer of Homeland and 24). His long list of series work includes Hannibal, CSI and Studio 60 on the Sunset Strip, as well as the soon to debut The Strain from Guillermo del Toro. Semel has also served as executive producer on more than a dozen television series.
Snyder expects Semel to draw interest from advertisers seeking the kind of sharp, well-crafted and emotionally taut storytelling that has characterized much of his television output. “We’re confident that agencies and brands will be very excited by David’s ability to develop characters, engage with audiences and attract top-level talent,” Snyder related.
