Roster expands to include directors Beyer, Grousset
Sibling Rivalry and aWHITELABELproduct have merged, forming creative collective a White Label/Sibling Rivalry product. Aligning the two companies was part of a natural evolution to better serve the marketplace. Sibling Rivalry’s creative studio model works in tandem with aWLp to expand capabilities of design, experiential, digital and branding execution with Sibling Rivalry’s talent assuming live-action representation under the aWLp banner.
“We mutually recognized the need in the marketplace for companies to provide more to their clients under one roof. Agencies and clients are looking for companies to be a solution no matter what the entry point from concept, design, production and strategy, and partnering the two companies together creates that bigger offering for clients,” said Annique DeCaestecker, partner and executive producer.
The roster at a White Label/Sibling Rivalry product features directors Matthew Donaldson, Steve Fuller, Mikon van Gastel, Peter Glanz, Olivier Gondry, LOKI, Paul Middleditch, Eva Midgley, Crystal Moselle, James Pilkington, Tim Richardson, Daniel Schweizer, Stephane Sednaoui, Wade Shotter, Kenneth Willardt, and Joe Wright as well as two new director signings, Nico Beyer and Sebastien Grousset. Beyer was formerly handled by Little Minx. Grousset gains U.S. representation via aWHITE Label/Sibling Rivalry, having been busy with Gang Films in Spain.
In addition, a White Label/Sibling Rivalry offers a full in-house studio of designers, animators and editors. Maggie Meade also serves as a partner and exec producer at the newly merged company.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More