Wally Pfister, director of commercials and film, has joined Reset for worldwide representation in advertising.
Pfister’s first directorial feature film—Transcendence starring Johnny Depp—is an original sci-fi thriller in theaters nationwide on April 18. Previously, Pfister worked as an acclaimed cinematographer for such films as The Dark Knight and The Prestige, both directd by Christopher Nolan, and Moneyball, helmed by Bennett Miller. Pfister's longstanding collaboration with director Nolan netted him several Academy Award nominations, and in 2010 he won the Best Cinematography Oscar for his groundbreaking work on Inception.
Pfister's commercial work includes the likes of HBO, Vizio, Got Milk as well as a series of haunting anti-Meth PSAs for the Montana Meth Project.
On joining Reset, Pfister said, “I’m thrilled to be joining the prestigious and visually gifted storytellers and management team that make up Reset. All of the filmmakers, beginning with David Fincher, are of the highest caliber, and deliver the most progressive narrative and visually stunning commercials in the industry. I am honored to join their ranks.”
Reset was founded in the summer of 2012 by Dave Morrison and Fincher. The company also maintains affiliations with U.K. production house Academy Films.
Pfister will be featured in SHOOT’s Chat Room interview in this Friday’s print issue and concurrent SHOOT >e.dition. He will discuss his feature directorial debut and his decision to join Reset, among other subjects.
