Cut+Run has added editor Lucas Eskin to its roster. Eskin’s first project at his new roost is a spot for the Newport Beach Film Festival via agency RPA and directed by Tom Routson of Tool.
Lucas, a Santa Monica, Calif. native, came of age at Mad River Post, defining his editing passion at the company and ultimately assuming a leadership role before joining Beast (then FilmCore) as sr. editor in 2009.
He has lent his editing talent to such noted projects as the Cannes Lion and Clio Award-winning “Apple Vs. PC” campaign for TBWAChiatDay, numerous iconic Nike spots for Wieden + Kennedy, and BBDO’s VISA Olympics “Extreme” featuring Gracie Gold and directed by Marcus Walter. Eskin is also known for the infectious and anthemic “Boom De Yada” spot for Discovery Channel’s via 72andSunny, California Lottery directed by Janusz Kaminski for agency David&Goliath, and GM’s “Robot” directed by Phil Joanou which was named one of Time Magazine’s best Super Bowl spots of all time.
Cut+Run operates under a borderless philosophy making its editors available worldwide on location and via its shops in Los Angeles, San Francisco, London, New York, and Austin.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More