Click 3X has added directors KEZIA and Wyatt Neumann to its live-action division.
With 15 years of directing under her belt, KEZIA has a passion for creating unique and cinematic worlds. Originally from Devonport, New Zealand, she has a keen eye for detail and loves conceptual riffing, creating delicious visuals with a dash of choreography and developing emotive stories with authentic characters. KEZIA has had work on the Cannes Lions shortlist, and won awards at the Asia Pacific Advertising Festival, D&AD and The One Show. She was formerly represented by The Sweet Shop.
Meanwhile Neumann was a creative director at R/GA and most recently on the directorial roster at Decon. He is a creative director, commercial director and photographer, who’s worked with leading brands and has founded his own company, Ellipsis Pictures. He’s won awards at the AICP, ADDYs, ADC and CLIO shows.
Neumann’s first project with Click 3X, in partnership with DigitasLBi, is a film for the re-launch of John Frieda Frizz-Ease, that utilized Click 3X’s integrated production process from directing to postproduction. The focus of the film is on the overall brand attitude vs. the product itself, showcasing women who are self assured, confident and go after what they want. This piece introduces the concept of real women looking their best and never having to “pull back” from life, thanks to Frizz Ease. The entire project showcased Click 3X’s holistic way of working, as both Neumann and the post-production team were involved from the beginning, leading to his and the agency’s vision being brought to the screen as a united team. Click 3X’s visual effects partner, Whiskytree, handled the CG animation for the job.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More