Martin Mohr, a veteran of TBWA, is slated to join TBWAChiatDay New York as creative director in mid-March.
In his new role, Mohr will lead digital creative across clients in the New York office and will report to TBWAChiatDay NY’s executive creative director Matt Ian.
Mohr relocates from TBWAHelsinki where he was executive creative director and led award-winning digital campaigns for clients including adidas and helped transform TBWAHelsinki towards true digital and innovative driven thinking. At TBWAHelsinki, Mohr was responsible for leading the adidas Window Shopping project, which was The Gunn Report’s third most awarded digital campaign of 2013. Mohr was also involved in the highly acclaimed and category-breaking Nissan Nismo watch concept, a branded piece of wearable technology.
Prior to TBWAHelsinki, Martin worked as creative director at Hjaltelin, Stahl & Co. Mohr was also the founder of WeknowMedia.